Last Updated: 3rd March 2025
Welcome to Dual Action (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [dualactionroadside.uk] (the “Site”).
By using the Site, you agree to the collection and use of your information in accordance with this Policy. If you do not agree with this Policy, please do not access or use our Site.
1. Information We Collect
We may collect both “Personal Information” (information that can be used to identify you) and “Non-Personal Information” (information that cannot be used to identify you personally).
- Information You Provide
- Contact Forms: Name, email address, phone number, and any message you submit.
- Service Requests: If you request roadside assistance or other services through the Site, we may collect additional information such as your address or specific vehicle details.
- Information Automatically Collected
- Log Data: IP address, browser type, operating system, referring URLs, access times, and pages viewed.
- Cookies & Similar Technologies: We may use cookies or similar tracking technologies to enhance your user experience, analyze Site usage, and personalize content.
- Information from Third Parties
- We may receive information about you from third-party services like analytics providers (e.g., Google Analytics), social media platforms, or marketing partners, in accordance with their privacy practices.
2. How We Use Your Information
We use the collected information for the following purposes:
- Provide Services: To respond to your inquiries, fulfill your requests (e.g., scheduling roadside assistance), and ensure our services function properly.
- Improve User Experience: To personalize your experience on our Site and improve our offerings based on user preferences and usage patterns.
- Communications: To send you updates, newsletters, promotions, or other information that may be of interest to you, in accordance with your communication preferences.
- Analytics: To monitor and analyze usage and trends, which helps us improve the Site’s performance and develop new services or features.
- Legal Compliance: To comply with legal obligations, respond to lawful requests, and prevent fraud or other illegal activities.
3. Cookies and Tracking Technologies
We may use cookies, web beacons, and similar technologies to collect information about your browsing activities. You can configure your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable cookies, certain parts of our Site may not function properly.
4. Disclosure of Your Information
We may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating our Site or conducting our business, such as payment processors, hosting providers, or analytics services, under agreements that protect your information.
- Business Transfers: In connection with a merger, sale, or transfer of assets, your information may be transferred as part of the transaction, subject to appropriate confidentiality.
- Legal Requirements: If required by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Protection of Rights: When necessary to protect our rights, property, or safety, or that of our customers or others.
5. Data Security
We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure.
6. Data Retention
We retain your Personal Information only for as long as is necessary for the purposes set out in this Policy, or as required by law. Once we no longer need your information, we will securely dispose of it.
7. Your Rights (GDPR/UK GDPR or Applicable Laws)
Depending on the laws in your jurisdiction, you may have certain rights regarding your Personal Information, such as:
- Access: Request a copy of the data we hold about you.
- Rectification: Ask us to correct any inaccuracies.
- Erasure (“Right to be Forgotten”): Request the deletion of your Personal Information in certain situations.
- Restriction of Processing: Request that we limit how we use your data.
- Data Portability: Request a copy of your data in a commonly used format.
- Objection: Object to certain types of processing, such as direct marketing.
- Withdraw Consent: Where processing is based on your consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with the applicable legal requirements.
8. Third-Party Links
Our Site may contain links to third-party websites or applications that are not operated by us. We are not responsible for the privacy practices of such third parties. We encourage you to review their privacy policies before providing them with any personal information.
9. Children’s Privacy
Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information on our Site, please contact us so we can delete it.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting of the revised Policy. Your continued use of the Site following the posting of any changes constitutes acceptance of those changes.
11. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you want to exercise any of your rights regarding your personal information, please contact us:
Dual Action Roadside
80 Heysham Drive,
Watford, Herts, WD196YB
Email: [email protected]
Phone: 07594 218651